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The world of sports betting is experiencing remarkable growth, with the global market projected to reach a valuation of nearly $50 billion by 2024. According to recent statistics, the industry employed over 200,000 individuals in 2022, reflecting its significant economic impact. Moreover, the number of users participating in sports betting activities is expected to surge from 250 million to 280 million by 2024, underscoring the widespread appeal of this form of entertainment.

Ice Hockey has emerged as a significant competitor in the sports arena, attracting enthusiasts and industry stakeholders alike. Despite being overshadowed by mainstream sports, Ice Hockey is making its mark in the betting market due to its increasing popularity. Let's explore its rise further in this article.

Rise of Ice Hockey in the Betting Market

Ice Hockey has become a strong presence in the betting market, experiencing a steady rise in popularity. With its fast-paced action and passionate fan base, Ice Hockey has captivated the attention of sports enthusiasts and bettors worldwide.

In the 2021/22 season, Ice Hockey saw a surge in popularity, with record numbers of registered players worldwide. There were 551,000 registered players in the United States, while Canada boasted 513,000. Finland and Sweden contributed significantly, with 67,000 and 61,000 registered players, respectively. This surge reflects the growing interest in the sport and its impact on the global betting market.

Financially, Ice Hockey is significant, with top players like Nathan MacKinnon earning impressive salaries. In the 2023/24 season, MacKinnon was one of the highest-paid players, earning $16.5 million.

The most popular bets in Ice Hockey

Ranked as the fourth most popular sport for betting, Ice Hockey offers a wide range of betting options, catering to bettors seeking thrilling wagering experiences. Popular bets include predicting game outcomes and total goals scored. The primary choice is the money-line bet, where bettors wager on a team's likelihood of winning outright. 

The "puck line" offers odds based on goal differentials, typically around plus or minus 1.5 goals. Adjustments may occur based on matchup dynamics and betting trends.

The total bet, or "over/under," predicts the combined goals in a game, usually between 5 and 6.5 goals. Bettors use this to gauge match intensity and capitalize on predictions. Totals can vary based on team matchups, recent performance, and betting market dynamics, adding anticipation and strategy to Ice Hockey betting.

Emerging Trends in Ice Hockey Betting

Recent trends in Ice Hockey betting have seen a surge in live betting, prop bets, and mobile betting platforms. Live betting, in particular, has gained popularity, allowing bettors to place wagers during the game, capitalizing on real-time dynamics and changing odds. Prop bets, offering diverse options beyond game outcomes, have also become prevalent, catering to bettors' preferences for more specialized wagers. Additionally, the rise of mobile betting platforms has transformed accessibility and convenience, enabling bettors to engage in Ice Hockey betting anytime, anywhere.

Betinvest's Hockey Offering

As part of the Betinvest Odds Feed, we offer betting on renowned Ice Hockey events such as the Continental Cup, Super Cup, Stanley Cup, and thousands more. But that's not all — we also provide exclusive eHockey tournaments from CyberLive!Arena, a professional esports league, featuring over 1670 events monthly and 24/7 coverage. If you're seeking avenues to boost profits and attract new audiences, contact our sales team today:


In conclusion, Ice Hockey betting presents a lucrative opportunity in the ever-expanding sports wagering market, driven by its global popularity and diverse betting options. From predicting game outcomes to wagering on total goals, Ice Hockey offers excitement and potential profits for both seasoned bettors and newcomers.

At Betinvest, we're committed to providing Odds Feed and comprehensive eHockey solutions. With access to top tournaments and a wide range of betting markets, our platform empowers businesses to capitalize on this growing segment of the sports betting industry.


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