Your website has many things: your shop window, your store and your customers’ home base. All these things are vital for the success of your business. Here’s a guide to the essential elements to consider when creating – or redesigning – your site.
A stylish website generates more traffic and a smooth, streamlined user interface leads to increased conversions.
Creativity is important, but there are some basic rules governing design and user experience that will help you to build a profitable website that better engages your audience.
Keep it simple but stylish
A simple website layout is usually the most effective, and minimalism can looks very stylish. Focus on getting the essentials right with a functional layout that enables easy navigation on different devices and operating systems. The most important information and products should be front and center.
Navigation should be easy
Keeping your navigation menu’s design simple will encourage more visitors. Online betting platforms should have a prominent navigation menu to help customers find and engage with the content they’re looking for.
Call to action
Always think about the next step for your visitors. Do you want them to sign up for an email newsletter? Refer a friend and earn bonus points? Design your calls to action in fun, bright colors that make them stand out to both members and casual site visitors. The text on each button should be short, direct and – when possible – original.
Content – the less is better
Restrict the amount of text you display to focus players’ attention on revenue-generating content, products, and ads. Show only the text and visual elements that serve a clear purpose.
Use your brand colors
Choose a color palette that will be the foundation of your entire brand and website design, with contrasting colors for important buttons and other key elements of the interface.
Font: easy on the eye
Choose an attractive and visually balanced font in order to make your website text clear and engaging.
Draw in clients with video and rich content
Good videos and images are more engaging than text. Visual content can lead to a 100 percent increase in visitors and users.
Engage visitors with a user-friendly interface
You can have the most alluring site on the planet, but if it’s difficult to use, your guests won’t become returning customers.
With more people than ever using their phones for search, social media and entertainment, each potential customer wants a betting site that works perfectly on their preferred device. A negative experience means a lost customer.
Streamline your navigation
Don’t make your visitors hunt for that specific game or bet. Having a simple navigation bar on the top of your homepage, with the important sections linked, makes it easy for the customer to find what they’re looking for.
Streamline UX with CTAs
It’s vital to place Calls to Action strategically throughout your site to make the important things easier for visitors to find. “Play Now” or “Bet Now” have much more impact than a link.
Thank visitors for actions
Thank a new visitor for playing, betting or even referring a friend to the site. Congratulate and welcome new members to keep them coming back for more.
Clear for launch
All kinds of issues can creep up before launching your new website, so take the time to elicit feedback on navigation, design and customer experience before it goes live.