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With the surge in the popularity of AI technologies, companies are increasingly diving into research and development. The crossing of artificial intelligence and the iGaming industry is proving to be an exciting frontier, bringing on innovative solutions that promise to redefine the user experience.

In this blog post, Dmytro Matiukha, Chief Product Officer, is delighted to present Betinvest's innovative solution – SportyfAI. He sheds light on the evolving landscape of artificial intelligence in iGaming, discussing its role within the industry and unveiling the impressive SportyfAI.

How would you describe the current role of artificial intelligence in iGaming?

Dmytro Matiukha: Artificial intelligence is like the wizard behind the curtain in iGaming. It's not just about predicting outcomes; it's about transforming the entire experience. AI brings a touch of magic, turning heaps of data into valuable insights, making sportsbooks more personalized and exciting. It's an innovative tool that amplifies our capacity to analyze large volumes of data, construct mathematical models, and make critical decisions. 

For now, AI is being utilized to enhance the security of sportsbook processes and detect fraudulent activities, as well as for in-game analytics. I believe that in the future, AI will enable us to provide an entirely new and unique experience for different users.

In short, AI is shaping the present and future of iGaming, making it more dynamic and a lot more fun for everyone involved.

How does Betinvest develop in the field of AI?

Dmytro Matiukha: Betinvest has been actively immersed in AI technology, and our journey in this field has generated significant outcomes, one of which is SportyfAI. This product is a testament to our commitment to pushing the boundaries of what's possible at the intersection of artificial intelligence and iGaming.

SportyfAI is not just another addition to the market; it's an innovative AI-powered solution that brings an exceptional level of excitement to the iGaming landscape. With the capability to offer a staggering 17,000 events monthly and 24/7 coverage, it opens up incredible possibilities for our clients. The advanced AI-driven simulated reality league within SportyfAI ensures a dynamic and engaging experience, transforming accurate statistical data into thrilling and unpredictable tournaments.

In the field of AI, Betinvest strives not only to stay ahead of the curve but to redefine it. SportyfAI was created to provide our clients with cutting-edge solutions that meet and exceed their expectations.

What titles are covered by Betinvest's AI-based product?

Dmytro Matiukha: Currently, Betinvest's AI-based product, SportyfAI, focuses on one captivating title — eFootball, offering an array of international tournaments, such as the Brazil Cup, Argentina Cup, Chile Cup, Colombia Cup, UEFA European Championship, and more. It promises an immersive and dynamic experience for all target markets, including LatAm.

Looking ahead, the potential for expansion is vast. While eFootball takes center stage now, our vision for the future includes the incorporation of popular sports such as eBasketball, eHockey, and beyond. We aim to diversify the offering, ensuring that SportyfAI becomes synonymous with excitement across virtual sports, providing our users with an even broader range of thrilling options to engage with.

In conclusion, what could you say about AI-based technologies in the iGaming landscape?

Dmytro Matiukha: In conclusion, AI technologies fundamentally transform iGaming, guiding in a new era of innovation and engagement. Products like SportyfAI stand at the forefront of this evolution, completely reshaping how we experience, interact, and develop with iGaming. 

SportyfAI, with its AI-driven simulated reality league and diverse international tournaments, exemplifies this development, providing users with a completely redefined and thrilling experience. As we move forward, the role of AI in this field will continue to be a driving force, delivering exciting possibilities for operators and enthusiasts alike.


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