HIGHLIGHTS FROM SIGMA ASIA 2025

Get a behind-the-scenes look at Betinvest’s experience at SiGMA Asia 2025 with Sales Manager Bogdan Symonov. In this exclusive interview, he shares insights from the event floor, reveals key takeaways from his meetings, and outlines what makes Betinvest’s fast sports and esports portfolio a perfect fit for the booming Asian market.

What were your key objectives at SiGMA Asia 2025?

The main focus was to reinforce existing partnerships and introduce Betinvest’s fast-betting solutions to the Asian audience. SiGMA Asia provided a great platform to explore collaboration opportunities with operators seeking tailored, high-frequency content. Another key objective was to better understand regional preferences and identify content formats that resonate with local betting behavior.

What kind of activities did you participate in?

The schedule was packed with one-on-one meetings, networking sessions, and panel discussions. Live demonstrations of our fast-content portfolio — including 24/7 in-house tournaments — allowed for direct engagement with prospects. These moments helped illustrate how our solutions align with the operational needs of the region.

What were the unique selling points we conveyed to prospects at the exhibition?

A clear emphasis was placed on our fast sports and esports formats — built for high engagement and short betting cycles — as well as our in-house tournaments, delivering over 40,000 events monthly. Prospects appreciated our ability to localize content, tailor tournaments by request, and ensure real-time delivery of data directly from the source. This level of precision supports stable margins, smart risk management, and consistent revenue performance — which proved highly compelling for decision-makers.

How effective was the exhibition in terms of lead generation?

The response exceeded expectations. A strong pipeline of qualified leads was established, especially from operators eager to diversify with fast, mobile-first content. Many of these leads have already entered the negotiation stage, signaling real business potential from our presence at the event.

What specific trends and insights did we observe in the Asian market?

There’s a noticeable shift toward mobile-first, fast-paced betting — driven largely by younger audiences. Local relevance and language adaptation are becoming crucial for standing out in such a competitive space. Another emerging trend is the demand for flexibility: operators increasingly value providers that can quickly integrate, adjust formats, and deliver real-time data without delay.