11.04.2019

Why Betting Operators Need Virtual Sports on their Platforms

Virtual sports are not the biggest draw on an iGaming website and many customers have never played them before. However, these interactive games are essential for any operator seeking to maximise its profits, and in this guide we’ll tell you why.

Predictable Profit

Virtual sports provide predictability and reliability in industry that is typically devoid of these things. Bookmakers know that when the World Cup rolls around they will see a significant increase in the amount of bets that they take and the amount of revenue they generate. However, what they don’t know is whether that revenue will be equal to profit.

Of course, sports betting is structured in a way that ensures minimal loss for the operator, but if the favourites keep winning then their profits will take a hit. This level of unpredictability can have a drastic impact on a company’s profits, as well as its share price.

Virtual sports are a little more predictable. They are programmed more like virtual card games and slots, which is to say that the casino can expect a stable income over prolonged play.

They are Instant

Virtual sports are as instant as you can get when it comes to sports betting, but they are also immersive. The average player wants to watch the game that they are betting on, but doing so may mean they have to wait for Saturday or Sunday afternoon. With virtual sports, they can watch the games as and when they feel like it — the waiting period is only a few minutes long and they can watch games all day if they choose to.

In an age of instant gratification, this is very important and it is one of the reasons why virtual sports are so popular with experienced punters.

They Tempt Players

If online sportsbooks and casinos are supermarkets, then virtual sports are the brightly-coloured candies that tempt shoppers in the checkout aisle. Few players can say no when they see them, so they end up spending money they otherwise wouldn’t have spent, which in turn increases profits for the iGaming website.

A punter who bets on soccer will always be drawn by a virtual soccer game, just as a punter who loves the GG’s will be tempted by virtual horse racing. The modern sports gambler has been raised on a diet of video games and interactivity and will always be tempted by the opportunity for a bet on an instant-play interactive game.

They may decide to use more of their bonus funds here, they may decide to use their winnings here, or they may deposit purely so they can play on these games. Whatever the reason, it typically results in more players and more revenue.

Conclusion

The level of interactivity, in combination with the simplicity and the variety they provide, make virtual sports a must-have for any iGaming platform. They give players more options and they provide bookmakers with another revenue stream, one that may be more reliable than traditional sports betting.

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