A powerful platform can have a huge impact on your online betting business. Here’s a rundown of what every operator needs to consider.
Wide range of events
Any sportsbook has to offer the perfect mix of local events as well as global games with competitive odds all round. From sports niche like Basque pelota and trotting to the world’s biggest football tournaments, the principle is exactly the same – bettors want fair odds and a wide choice of bet types.
In the betting industry data integrity is absolutely essential. Players demand the latest security protocols as standard and in the era of GDPR companies must be extra-careful about guaranteeing customers’ rights concerning data handling and privacy.
Most operators – whether entering the market for the first time or upgrading their solution – want a platform that can go live exactly when they want. In the case of existing operators, that means a smooth, instantaneous migration of all player data.
While trader oversight is still advisable for large-stake bets especially on unpopular markets for obscure events automation is the key to enhanced efficiency in the vast majority of cases. Even accumulators with large numbers of selections can now be handled by robotic systems, with line setting and risk management applied directly to all bets.
It’s a basic point, but many operators still neglect that vital QA process for every devices and operating system. All features and functions – especially banking and betting history – must be fully accessible at all times.
The right platform should enable the operator to oversee and analyse players on every level, from territory down to micro segment. This visibility acts as a safeguard against fraud and bonus abuse, while providing insights into where the company can do better in terms of creating personalised offers.
All good sportsbooks must offer in-play betting enabling punters to place bets on the final results while the game is in progress. Many leading companies also offer in-play features that allow players to bet on specific incidents within upcoming periods of the match.
Most sports betting sites also offer casino and live casino gaming. From popular slots created by leading developers to real-time roulette, blackjack, baccarat and poker titles, more operators now understand the importance of a solid cross-selling strategy that combines the two verticals.
Site downtime is a headache for any business but in the fast-moving world of sports betting it’s a potential catastrophe. With distributed hosting and high-level security protocols the leading platforms offer operators complete peace of mind.
With the rise of in-play betting a mobile-first strategy is essential. When players bet with friends on live events they naturally want the cleanest, simplest interface so they can make their selections with as few clicks as possible. And they’re not willing to compromise on quality. They want the same markets, the same features and the same promotions they can find on their laptops. That’s why operators need to think about mobile UX first. If all the required elements can be included on the mobile version, it will be a breeze to translate everything to web. But if you start with a full desktop site and try to squeeze everything into a mobile version, compromises will have to be made.