Betinvest bolsters third party integration in Africa with M-PESA

The leading Sports Betting platform provider, Betinvest, has strengthened its commitment to local market partnerships in Africa as it prepares to integrate its payment systems with one of the most popular African networks, M-PESA.

Mobile gaming is one of the primary focuses for Sportsbook and iGaming providers looking to do business in Africa and with analysts predicting key growth of up to one billion mobile internet connections in the coming decade, Betinvest believe adaptability and third part integration hold the key to the continent.

Commenting on integrating with MPESA and other third parties in Africa and across the globe Betinvest’s VP of Business Development, Valentyn Kyrylenko, explained: “Nowadays, the popularity of mobile phone-based payment solutions is growing, and we are beginning to work actively with them such as with this latest partnership with M-PESA. When adapting to local markets, such as Africa, we provide our clients with the best solutions for their business and are continually improving our set of payment systems to be able to do this. In addition, Betinvest is equipped to provide clients with different options according to their requirements so at the moment there is a surge in cryptocurrencies and we provide the opportunity to carry out transactions in a wide-range of digital currencies to suit each new market.”

As the mobile gaming landscape continues to grow, the industry is in a constant state of flux to embrace new technologies and adapt to the latest trends. Discussing the need to stay relevant in an ever advancing market, Kyrylenko said: “We have grown our payment systems to ensure they adapt to local markets based on what payment systems are the most popular there. However, trends tend to change, and we therefore monitor this and implement new payment systems whenever they’re requested. At this time, players increasingly favour mobile phones and other mobile devices, so we are focusing very precisely on this aspect of our services which is why we are one of the leading companies in terms of the speed and usability of our mobile platform.”

Betinvest continues to set the benchmark for third party integration through its partnerships with industry leading providers such as MicroGaming, Golden- Race and EGT. Following its successful showcase at the inaugural ICE Africa in October and as it prepares to exhibit at SiGMA this month, the company is set to continue that trend across the African and European continents going forward. Kyrylenko stated: “We are a large international company who pride ourselves on our established experience and expertise in third-party integration which makes us fast and efficient in providing our clients with only the highest level of service. A key part of our integration which sets us apart is we also have our own products which we integrate into other platforms allowing us to see the integration process from both perspectives so even when entering a new market, we know what is required for both gaming providers and operators.”


This article was originally published by Casino Review.

A New Partnership with MrSlotty Broadens the Product Line of Betinvest

BetInvest has entered into a new partnership with MrSlotty, a widely-known interactive slots hub. According to the terms of the agreement, MrSlotty’s games will appear in the product line of BetInvest as a part of the Casino suit, which is available within the BetInvest platform solution or could be integrated to your existing site

Read More

How to Promote Betting Business in 3 Steps

The advertisement of a betting business is a tender question that requires major efforts from a business owner. BetInvest analyzed the available data and arranged all the steps one needs to make to create a perfect marketing strategy. The results are presented in this article.

Read More

What South Africa, Nigeria, and Kenya Can Offer To an Online Betting Business

Africa is a highly underappreciated market where betting and gambling businesses can truly evolve. BetInvest shares some insights from three African regions – South Africa, Nigeria, and Kenya – to prove the point about the abundance of the local market.

This market research covers three essential aspects of each scenery: legislation, restrictions, and taxation. Read it to learn the challenges and possibilities the African market possesses.

Read More

Betinvest.com uses cookies. We remember and store information about how you use our website in order to deliver a better browsing experience – both for you and for others – and for marketing purposes. To accept cookies, continue browsing as normal. For more information, please refer to Betinvest’s Privacy Policy.