01.10.2018

Betinvest sets its sights on US

Betinvest has confirmed it will be using its presence at this year’s G2E Las Vegas exhibition to drive it’s sports betting positioning across the United States building towards their ultimate goal of a full-service office in the country.

Described by Valentyn Kyrylenko, VP of business development at Betinvest, as a “dedicated strategy to develop our internationally renowned technologies, solutions and services within the US”, Betinvest is set to make a strong impact in Las Vegas with a number of special commercial offers and promotions tailored specifically to the new sports betting landscape.

Kyrylenko explained: “North America is a hugely significant region for Betinvest in terms of our current growth across the world and G2E is set to play a big part. We already have active representation in the US in the locations where sports betting is currently legal but we want to use our expertise and established credentials to help drive the sector forward following the Supreme Court’s decision earlier this year.”

Betinvest, which has over 19 years’ experience providing advanced digital solutions for the sports betting industry, has confirmed it will deliver unique discounts, cost-free connections and a pricing structure optimized to new clients when it exhibits in Las Vegas this October.

“We want to increase our visibility with North American partners,” he continued. “In order to do this and highlight our commitment to the region, we’re coming to G2E loaded with special commercial offers and promotional conditions for cooperation as part of a dedicated strategy to develop our internationally renowned technologies, solutions and services within the US.

Betinvest’s aim is to grow our company’s network and enhance our ability to push technological trends in the region alongside opening a full-service office, which we hope to be able to give you more detailed information on following the event.”

Sports Betting is not the only focus for Betinvest in the US territory as Kyrylenko also hinted that the company will promote its Artificial Intelligence solutions as part of its global development from trade shows over the coming months. He said: “Betinvest is betting on machine learning and AI as the next major step for the igaming industry.

As a company we have already implemented some elements of machine learning to our CRM and although this only represents our first steps into the technology we are making a substantial commitment to the technology and hoping to develop at a rate which suits our tech and our clients.

The Betinvest team will be on hand at our upcoming shows to discuss the potential of AI and how self-learning algorithms and new data trends will revolutionize the iGaming sector and could transform their businesses in the near future.”

He concluded: “In addition to North America, Betinvest will also be focusing on promoting our Sports Betting expertise and igaming solutions to the Asian and African markets.

Exhibiting at large-scale events in these regions, such as G2E, ICE Africa, SiGMA and ICE London, allow us direct access to provide visitors with new opportunities and continue the development of these expanding sectors internationally.

We look forward to meeting our current business partners across the globe as well as new clients in these exciting territories at these events leading into 2019.”

 

This article was originally published by iGamingBusiness.

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